The range of advertising on the internet can be broad, but what about the target market? That question made some company owners feel doubt before they use online ads. Some of the insights features available on internet products such as the Google search engine, Facebook social media and messaging applications such as LINE allow companies to pull data from their users. The data can be in the form of profiles, interests and user behavior. And these data can be used by advertisers to determine which target market to achieve in their promotional activities in accordance with the product being marketed. However, if you want to target people based on locations, we suggest you try geofencing advertising services.
In addition to targeting the broad reach and target market of advertising on the internet, digital media allows you to use a variety of more diverse advertising formats in one place. By using the online Ads feature, we can advertise with text, image and even video formats on its platform. Not only that, but we also can determine for ourselves when and where these ads will appear. It makes it easy for business owners to control their marketing campaigns.